A Family Business with 25% Overall Sales Increment After Transforming Its Culture

This case study outlines how the Red Belt Engage and Grow Employee Engagement program has turned around PT Kridha Multiniaga Prima (KMP) from its traditional approach as a family business with so many internal communication problems due to the generation gap to becoming a solid working team members where the old-timers are more than willing to share their knowledge and wisdom, and the young employees have a lot more initiatives to bring this company forward to become a modern company.

Most importantly, all of the employees are more than willing to put the new dynamic culture as the basis of their everyday work. The case study discusses the background and issues of the company and the challenges and outcomes of the program.